London is set to welcome an exclusive pre-loved luxury fashion experience as Vinted, the online marketplace for second-hand fashion, launches its first-ever luxury pop-up. 'House of Vinted' will open its doors on 22 March at The Adria hotel in South Kensington, offering an immersive showcase of premium second-hand fashion.
Accessible by invitation only, the pop-up will feature themed rooms filled with curated wardrobes from renowned international style creators, including Susie Lau, Victoria Magrath, Simran Randhawa, Giulia Valentina, and Keiona Revlon. Each wardrobe will include carefully selected fashion pieces and accessories sourced from Vinted’s platform, archives, or the creators' personal collections. Attendees can expect to find luxury labels such as Prada, Gucci, Maison Margiela, Jacquemus, and The Row.
Designed to offer a ‘past-forward’ journey through fashion, the rooms will showcase distinct aesthetics, including ‘Art Deco Déjà Vu’, ‘Modern Eclectic’s Encore’, and ‘Cottagecore Comeback’.
Emma Sullivan, Creative Director at Vinted, shared her enthusiasm for the event, stating: "The House of Vinted is not just a unique opportunity to browse luxury pieces, it's a celebration of the stories behind pre-loved luxury fashion. By making luxury accessible and affordable, Vinted invites guests to discover the timeless beauty of lived-in luxury, encouraging them to rewrite their own fashion stories with these cherished items. Everything about the House of Vinted is designed to make guests look and feel ‘new again’ - from rediscovering iconic items from epochs-past, to bringing back trends from decades ago, as well as getting hot tips from luxury creators."
Beyond fashion, the pop-up will also feature a dedicated Vinted café, where guests can unwind with cold-pressed juices and an assortment of sweet and savoury treats. Additional experiences include hands-on workshops such as leather embossing and a ‘Luxury Style Surgery’, offering professional styling advice from wardrobe consultant Manisha Sabharwal.
Since attendance is exclusively by invitation and registration, Vinted members are encouraged to keep an eye on their inboxes for an opportunity to attend. For those unable to visit in person, select pieces from the House of Vinted collection will be available for purchase online from 25 March, with part of the proceeds benefiting Oxfam UK.
