ROKIT Vintage has opened a new concession at Coven, the new queer-led venue at 30 Old Compton Street in Soho, marking a strategic retail partnership that places sustainable fashion at the heart of one of London’s most anticipated cultural destinations.
Occupying the former site of the iconic G-A-Y, Coven has been founded by Matthew Jacobs-Morgan and is positioning itself as an all-day space for London’s queer and creative communities. In addition to its evening programming, the venue is designed to operate throughout the day as a social and working space, reflecting a broader shift in Soho’s evolving hospitality and cultural landscape.
The ROKIT concession introduces a curated selection of vintage clothing and ROKIT Originals, aligned with Coven’s distinctive aesthetic. The edit has been designed to sit within the venue’s witchy, club-ready and expressive environment, reinforcing a shared focus on individuality, creativity and self-expression.
The offer includes a rotating selection of vintage pieces and one-of-a-kind ROKIT Originals, selected to complement the venue’s immersive atmosphere. The concession is intended to evolve regularly, reflecting both ROKIT’s archival approach to sourcing and Coven’s programming-led identity, where fashion and nightlife intersect throughout the week.
A ROKIT Vintage spokesperson said the partnership reflects a natural alignment between the two brands, particularly in their shared emphasis on creative expression and sustainable practices, although no formal statement was issued at launch.
The collaboration brings together fashion retail, nightlife and queer culture within a single destination, reinforcing Soho’s continued role as a centre for experimental retail formats and independent cultural spaces. Coven’s location on Old Compton Street, a historic site in London’s LGBTQ+ nightlife scene, further situates the partnership within a wider cultural context.
ROKIT Vintage, founded in the 1980s, has developed from a market stall into one of the UK’s most recognisable vintage retailers, with stores in Covent Garden, Camden, Brick Lane and Cardiff, alongside an expanding international e-commerce operation. The brand continues to focus on circular fashion principles, positioning vintage and second-hand clothing as a long-term alternative to fast fashion consumption.
Within Coven, the concession reflects a growing trend in experiential retail, where fashion brands integrate directly into hospitality and cultural venues to reach audiences in more immersive environments. Visitors can explore vintage fashion alongside the venue’s wider offering, which includes daytime hospitality and evening programming.
The ROKIT Vintage concession at Coven is now open.
