Berlin Fashion Week just got a little greener—and a lot more stylish. Rheom Materials and LUCKYNELLY have teamed up to create The Eden Bag, a chic statement piece that’s redefining what it means to be both fashionable and planet-friendly.
The Eden Bag isn’t just beautiful—it’s smart. Its signature material, Shorai™, is a vegan, biobased leather alternative with 93% USDA-certified biobased content. In a rich merlot hue embossed with a ridged crocodile pattern, the bag proves you don’t have to compromise on luxury to do right by the environment.
Christine Rochlitz, the creative force behind LUCKYNELLY, called the collaboration a dream come true. “A designer’s dream is to create something truly fresh—something that pushes the boundaries of fashion and sustainability. I am beyond grateful to Rheom Materials for entrusting me with their next-gen material, allowing me to bring this vision to life,” Rochlitz shared.
This partnership came about in a way that’s fitting for the holidays: over cups of Glühwein at a cosy dinner table. Megan Beck, Business Development Manager at Rheom Materials, recalled the serendipitous beginning of the collaboration: “Christine’s passion for sustainable design was inspiring. Developing this custom version of Shorai™ alongside her has been a pleasure—and this is just the start of what we can achieve together.”
The Eden Bag debut at Gallery Malina during Berlin Fashion Week drew plenty of attention, with attendees excited about its perfect mix of ethical innovation and eye-catching design. As sustainability continues to influence the fashion world, this bag sends a clear message: being eco-conscious can still be effortlessly chic.
Founded by Christine Rochlitz in 2012, LUCKYNELLY is celebrated for its luxury vegan handbags and accessories, each designed with a focus on artful craftsmanship and sustainability. For Rheom Materials, the partnership showcased the versatility of Shorai™, which offers a responsible alternative to traditional animal-based leather.
With The Eden Bag, fashion lovers are reminded that the future of luxury is smart, sustainable, and stunningly stylish.
For more information, visit www.luckynelly.com and www.rheom.com.
