Dr. Martens, renowned for its enduring craftsmanship and iconic designs, proudly announces the launch of ReWair, a groundbreaking initiative dedicated to revitalizing pre-loved Dr. Martens boots. This initiative reinforces the brand's ethos that "worn-in doesn't mean worn-out."
Managed by TERSUS Solutions, a logistics partner, ReWair employs Archive’s Resale Ops Technology to meticulously restore secondhand Dr. Martens to their original splendour. Each shoe undergoes a thorough grading process to meet the brand's exacting standards before being showcased and sold through the dedicated Dr. Martens ReWair website. Any boots deemed unfit for resale are responsibly redirected towards purposes like donation or recycling, ensuring minimal environmental impact.
In addition to the online platform, Dr. Martens is rolling out a customer trade-in program at select retail locations in Abbot Kinney, Los Angeles CA, and Portland OR. This initiative empowers customers to actively participate in sustainability efforts while continuing to enjoy the timeless comfort and style of Dr. Martens footwear.
The launch of ReWair aligns with Dr. Martens' overarching commitment to sustainability across its Planet, Product, and People strategy. As custodians of the brand, Dr. Martens acknowledges its responsibility to safeguard the planet for future generations. By integrating sustainability into its core values, Dr. Martens aims to foster an environment where both its products and people can thrive.
Dr. Martens' sustainability journey is guided by the principle of leaving things better than they were found. Their commitment extends beyond the brand's operations to encompass industry-wide collaboration. By joining the global movement to limit warming to below 1.5°C and aligning with the UN Sustainable Development Goals, Dr. Martens underscores its dedication to creating a more sustainable future.
In 2022, Dr. Martens introduced its sustainability strategy, Planet, Product, People, which serves as a roadmap for achieving their ambitious long-term goals. Underpinning the brand's rebellious spirit, sustainability remains at the forefront of Dr. Martens' mission, driving meaningful change within the industry and beyond.
As Dr. Martens pioneers the way forward with ReWair, they invite customers and stakeholders alike to join them on their journey towards a more sustainable and inclusive future. Through collective action and unwavering dedication, Dr. Martens is committed to leaving a lasting legacy—one that reflects the values of durability, quality, and timeless design that have defined the brand for over six decades.
