Ownever, the luxury brand renowned for its sustainable ethos and timeless designs, has taken its commitment to longevity one step further. The company has launched a new, exclusive natural leather care collection aimed at empowering customers to extend the life of their leather goods, regardless of the brand.
Ownever’s philosophy is simple: “You don’t need a new bag; you need to repair the one you already have.” This mantra underscores their dedication to sustainable luxury, and the latest collection marks a significant evolution in their mission to redefine how we view and care for leather products.
Ownever was founded on a vision of blending contemporary luxury with environmental responsibility. Each of their carefully crafted bags tells a story—of artistry, tradition, and a reverence for materials. With the introduction of their leather care line, the brand now invites customers to add their own chapters to these stories, maintaining the beauty and utility of their leather items for years to come.
“All leather items have stories to tell,” says Ownever founder Eliana Barros. “With the right care, those stories can continue to be written, rather than discarded. This collection is about empowering anyone to extend the life of their leather items, whether they are from Ownever or another brand.”
This collection builds on Ownever’s overarching mission to promote mindful consumption, encouraging individuals to cherish and repair their possessions instead of defaulting to replacement.
The Ownever Leather Care Collection is designed to elevate leather maintenance from a mundane task to a cherished ritual. Each product in the range has been crafted with the same attention to detail and respect for materials that Ownever is known for in their bags.
The collection includes:
- Ownever Suede Renewer: Designed to revive the colour and texture of suede and nubuck, restoring their original allure.
- Ownever Saddle Soap: A gentle yet effective cleaner that removes dirt while safeguarding the leather’s natural integrity.
- Ownever Leather Polisher: Enhances the shine of leather pieces, preserving their softness and elegance.
- Ownever Smooth Leather Cleaner: Offers thorough cleaning for smooth leather while protecting and softening the material.
By using these products, customers can restore everything from handbags to shoes, ensuring their leather pieces remain as beautiful and functional as the day they were purchased.
At the heart of this collection lies Ownever’s core value: sustainability. This new line is part of Ownever’s broader Repair Service initiative, which provides repairs not only for their own products but also for leather goods from other brands. The service underscores the belief that true luxury isn’t about constant consumption but about fostering a deep respect for craftsmanship and materials.
Ownever’s commitment to repair and care aligns with a growing consumer movement towards sustainability and waste reduction. By extending the life of leather products, the brand promotes a lifestyle where luxury and responsibility go hand in hand.
“This collection is a tribute to longevity,” Barros explains. “It’s about recognising that true luxury lies in owning pieces that last a lifetime, with stories that continue to unfold.”
The launch of this collection also serves as a reminder of the enduring beauty of leather goods. From restoring a beloved bag to revitalising a well-worn pair of shoes, Ownever encourages its customers to embrace the imperfections that come with age, transforming them into cherished memories.
The Ownever Leather Care Collection is available now on Ownever’s website, with prices starting at €29. The range offers an accessible way for anyone to join Ownever’s mission to preserve and celebrate the craftsmanship behind leather goods.
With this new collection, Ownever isn’t just selling products—they’re sharing a philosophy. They’re inviting customers to view their leather pieces not as disposable items but as lifelong companions, worthy of care, respect, and a little polish now and then.
