Mathilda Niclazon

Circulaire rebrands and launches app to simplify pre-owned shopping

Co-founders Emil Köpcke and Andreas Nylander discuss the rebrand, the app’s key features, and how they're transforming the second-hand shopping experience

By Rotation Opens World’s Largest Fashion Rental Pop-Up in London

In a landmark move for sustainable fashion, By Rotation unveils “The House of ByRo” in London’s prestigious Mayfair, offering a five-story immersive experience that celebrates the brand’s iconic rentals, luxury collaborations, and its thriving community of fashion enthusiasts