In a significant move towards sustainable fashion, Diane von Furstenberg (DVF), the iconic luxury brand renowned for its wrap dresses and bold prints, has announced a global partnership with Lenzing, a leader in producing eco-conscious fibres. This collaboration marks a pivotal moment in mainstream fashion's adoption of sustainable materials.
DVF will incorporate Lenzing's innovative fibres, such as Tencel Lyocell and Lenzing Ecovero, into its flagship collections. These fibres, derived from sustainably managed wood sources, are celebrated for their low environmental impact. Tencel Lyocell and Lenzing Ecovero boast at least 50% reductions in carbon emissions and water usage compared to traditional fibres.
Harold Weghorst, Senior Director of Marketing and Branding for Lenzing’s global textiles business, expressed enthusiasm for the collaboration. “We are delighted to collaborate with DVF to bring resource-efficient materials made from sustainably managed wood sources to mainstream fashion. Tencel Lyocell fibres and Lenzing Ecovero fibres are made with at least 50 percent less carbon emissions and water consumption,” Weghorst noted in a press release. He emphasised Lenzing’s commitment to innovation and environmental sustainability within the textile industry, highlighting how the partnership showcases fashion’s potential to be both stylish and eco-friendly.
The collaboration is already making waves with DVF’s 2024 summer collection, aptly named “The Festival of Color.” Inspired by vibrant summer festivals around the globe, including Mexico’s Cinco de Mayo, Sweden’s Midsummer Festival, and France’s La Vendange wine festival, the collection features garments crafted from Lenzing Ecovero fibres, silk, linen, and cotton.
Jessie Chen, DVF's Global Strategic Partner and CEO of Greater China, shared the brand’s vision for a more sustainable future. “We are thrilled to partner with Lenzing to bring sustainable fashion to the forefront of the industry. At DVF, we are firm believers that fashion should not only make women feel confident and beautiful but also contribute positively to the world,” Chen said. She described the “Festival of Color” as just the beginning of a long-term commitment to sustainability. “By integrating Lenzing’s signature specialty fibres into our designs, we are taking a significant step towards driving meaningful change and inspiring a shift towards conscious fashion choices,” Chen added.
This partnership signals a promising future for eco-friendly fashion, with plans to launch additional collections featuring Lenzing's fibres starting in the third quarter of 2024. By blending their creative forces, DVF and Lenzing are paving the way for a more sustainable and stylish tomorrow, encouraging consumers and the industry alike to make more mindful choices.
As fashion continues to evolve, this collaboration exemplifies how luxury and sustainability can harmoniously coexist, offering a blueprint for future industry endeavours.
