Mathilda Niclazon

Vivobarefoot and Antavo Launch VivoRewards Global Loyalty Programme to Reward Movement, Sustainability and Learning

New AI-powered initiative shifts loyalty beyond purchases, recognising behaviour, education and circular action to deepen engagement and long-term brand value

Global Second-Hand Clothing Trade ‘Not a Disguised Waste Stream’, Says Industry Body

New analysis from Secondary Materials and Recycled Textiles Association challenges persistent myths about textile waste, arguing that strong demand, high reuse rates and circular systems underpin the global second-hand clothing market