Vivobarefoot is doubling down on repair as consumer attitudes shift towards longevity and lower-impact consumption. The footwear brand has announced the return of its repair initiative in partnership with its circular platform, ReVivo, following a sharp increase in demand for repaired footwear over the past year.
Running from 18th to 31st May, the initiative will offer customers 20% off online repairs, alongside a series of free in-store repair activations in London and Bristol. The programme builds on the momentum of last year’s ReVivo Repair Week, during which more than 300 in-store repairs were completed in just three days, while online repair demand rose by 500%.
The initiative forms part of Vivobarefoot’s broader strategy to extend the lifespan of its products and encourage customers to repair rather than replace their footwear. By making repairs more accessible and visible, the brand hopes to further normalise repair culture within fashion and footwear consumption.
Free in-store repairs will take place at Vivobarefoot’s Neal Street store in London on 21st, 22nd and 23rd May, followed by activations at the Park Street store in Bristol on 28th, 29th and 30th May. Customers will also be able to access discounted online repairs through ReVivo for the duration of the campaign.
The initiative reflects a growing appetite among consumers for products and services designed around durability and reuse. As brands across the fashion sector continue to explore circular business models, repair services are becoming an increasingly important part of reducing waste and extending product life cycles.
Vivobarefoot has positioned repairability as a core part of its approach, alongside durability and regenerative design principles. Through ReVivo, the company has continued to expand its resale and refurbishment offering, supporting a wider move towards circular systems within the footwear industry.
Founded on barefoot design principles intended to reconnect people with natural movement, Vivobarefoot has increasingly focused on transparency and long-term product stewardship as part of its environmental strategy. The latest repair initiative marks another step in scaling those efforts, while responding directly to customer demand for alternatives to replacement-driven consumption.
