Scandinavian fashion is best described as minimalist with a sophisticated feel. Oftentimes these brands don’t have bold prints and logos, rather trying to express the brand through the cuts and feel of the material together with a relaxed vibe. As you might discover below though, there are some brands that go the opposite direction, injecting both colors, bold prints and a bit of sexiness. Read on to know what to invest in to channel your inner Scandi girl.
Baum und Pferdgarten
Founded 1999 in the the capital of Denmark, Copenhagen, this brand is one of the leaders within Scandi design. Bold prints and colors are their signum style. One of the founders and creative force Helle Hestehave is driving the brand’s design forward. Expect this brand to continue being a staple of Scandinavia for many more years to come.
Ganni
Although starting out as a cashmere retailer, it was really in 2010 that the brand started to gain hype. Combining their Danish heritage with minimalist designs and bold colors and prints, nothing is comparable with this powerhouse. Their affordable ready-to-wear pieces might explain some of the popularity.
ROTATE
Rotate is the brand by Birger Christensen that makes sexy minidresses and pieces stand-out colors to give your party outfit that extra attention. Rotate themselves call it “bold and outgoing”. We couldn’t have said it better ourselves.
Cecilie Bahnsen
Cecilie is not afraid of mixing masculinity and feminine expressions together. After becoming the LVMH Prize finalist, she founded her own brand in 2015. Pushing the boundaries forward with her romantic take on couture, we can expect the Danish brand to continue working within the intersection of luxury and timeless craftmanship.
Saks Potts
Drawing inspiration from the 90s icon Carolyne Bessette-Kennedy, Saks Potts combine minimalist flair with preppy and modern cuts. Founders Catherine Saks and Barbara Potts see their native city Copenhagen and it’s food & design heritage as a big part of the brand, designing for their everyday wear.
Acne Studios
An article about Scandinavian brands wouldn’t be complete without the Swedish brand Acne Studios. Founded in 1996 by Jonny Johansson it’s one of those brands that still stay true to their roots of minimalist Scandi design. From jeans, one of their first products ever launched, to buttery leather jackets and their iconic scarves, this is a brand that never disappoints.
Stine Goya
Rather than following in the footsteps of many other Scandinavian brands with keeping styles minimalist and muted, Stina launched her own brand in 2006 as a counter-reaction to this trend. Expect garments to be bold with colors and prints with a unique design. Playful silhouettes and self expression is what this Copenhagen brand is all about.
