Wax London is set to open its fourth store in the capital tomorrow, November 29th, arriving in the thriving retail district of Canary Wharf. The new space, surrounded by established fashion and lifestyle names, marks another step in the brand’s steady and considered expansion.
The store has been created as a physical expression of Wax London’s design philosophy, bringing together craft, character and meticulous detail. Interiors have been conceived to complement the brand’s menswear collections while underscoring its dedication to quality and longevity. Shoppers will find a reclaimed Vintage Drapers’ Cabinet at the centre of the space, framed campaign imagery lining the wall behind the service counter, and modular rails with adaptable accessories designed to support flexible merchandising. A double-sided SEG lightbox adds further depth and visual impact.
Roger Wightman, Managing Director at Wax London, described the opening as a significant moment for the team. “Opening our fourth London store is a huge milestone for the team. This year we’ve worked hard to ensure each retail space truly reflects the ethos of Wax London. Canary Wharf is an incredible location, and we can’t wait to welcome our community into the new store.”
Alongside its full menswear collection, the store will offer accessories and footwear, giving customers the complete Wax London experience in one of the city’s most energetic commercial hubs. The brand, founded in 2015, continues to build on its reputation for characterful design, sourcing distinctive fabrics and working with sustainable mills and partners that share its values.