More than any other garment, denim jeans have stood the test of time. Worn by icons of cinema, cultural pioneers, and everyday style leaders alike, they have cemented their place as a cornerstone of the modern menswear wardrobe. Their enduring appeal lies not only in timeless design but also in remarkable versatility, constantly evolving through new fits, details, and washes.
For AW25, Wax London introduces a carefully curated denim capsule designed for true denim enthusiasts – highlighted by the launch of the brand’s very first selvedge denim.
“We’ve always wanted Denim to be part of our Wax wardrobe, therefore every season we have tried to build our range with new fits and washes,” said Jess Pooley, Menswear Design Lead. “With AW25, we wanted to evolve our denim offering with selvedge for the first time, alongside new fits and washes that allow our community to express their individuality. Additionally, our denim designer has put a lot of effort into the finer details, from labels to selecting the perfect rivet colour, while continuously refining our styles with an eye toward AW26.”
Selvedge denim, crafted on traditional shuttle looms, is known for its durability and distinctive bound edge that prevents fraying. Its signature-coloured line, revealed when jeans are cuffed, not only reflects craftsmanship but also develops a personalised fade over time, unique to each wearer.
The AW25 capsule introduces two new everyday fits, eight washes spanning classic indigo through to modern fades, and 100% cotton construction for durability and comfort. Prices range from £120 to £155, with the collection available online and in-store at Wax London’s Berwick Street, Covent Garden, and Spitalfields locations.
Founded in 2015, Wax London has built its identity around character-driven design and responsibly sourced fabrics. Drawing on British heritage and global inspiration, the brand continues to refine its wardrobe staples with enduring style and attention to detail.
