Vivobarefoot has partnered with Antavo to launch VivoRewards, a global loyalty programme designed to reward not only purchases but also movement, learning and sustainable behaviour. The initiative reflects a growing shift in retail loyalty strategies towards deeper engagement and value-driven relationships, while enabling the UK-founded footwear pioneer to strengthen its connection with a global community centred on natural movement and regenerative principles.
Built on Antavo’s AI Loyalty Cloud and available through the Vivobarefoot website, VivoRewards allows members to earn between 50 and 200 points through a wide range of actions aligned with the brand’s ethos. These include completing account details, signing up to newsletters, connecting activity devices such as Garmin, leaving product reviews, referring friends, and participating in educational experiences. Higher-value engagement, such as returning footwear for repair or recycling through the brand’s ReVivo programme or completing foot scans in-store, also contributes to points accumulation, reinforcing circular consumption and long-term product stewardship.
“Our loyalty programme isn’t about points for purchases, it’s about recognising a deeper relationship, rewarding curiosity, movement, repair, learning, and the everyday choices that help people reconnect with their natural potential,” said Galahad Clark, co-founder and CEO of Vivobarefoot. “Working with Antavo has enabled us to translate that philosophy into a living system, one that celebrates behaviour, not just transactions, creating real value for our community.”
Upon joining, members receive 200 points immediately, with an additional 300 bonus points available as a limited-time launch incentive, bringing the total to 500 points. This converts automatically into a 15% discount voucher, alongside free express delivery on the first order and ongoing 25% savings on foot health courses. Additional benefits include partner discounts, complimentary access to premium educational content such as the Ground Based Movement Course, and birthday rewards offering free accessories with qualifying footwear purchases.
The programme is powered by Antavo’s Workflows Module and gamification features, enabling Vivobarefoot to introduce challenges and lifestyle-based incentives that go beyond traditional transactional loyalty. Integration with platforms including Bloomreach, Mention Me and Yotpo ensures personalised communication, seamless referrals, and unified customer insight across touchpoints.
By centralising loyalty intelligence, Vivobarefoot gains a more complete understanding of customer behaviour while delivering a consistent, frictionless experience. The automation of point conversion into rewards removes barriers at checkout, supporting both convenience and ongoing participation.
“Vivobarefoot understands that modern loyalty is about behavior, not just transactions,” said Attila Kecsmar, CEO and Co-Founder of Antavo. “With Antavo’s AI Loyalty Cloud, we’ve helped them build a programme that makes value tangible for members while generating actionable insights for the brand. This reflects our experience delivering high-impact loyalty across fashion and beauty, and beyond.”
Founded in the UK, Vivobarefoot has built its reputation on science-led minimalist footwear designed to restore natural movement, alongside initiatives that promote repair, reuse and regenerative business practices. The launch of VivoRewards signals a strategic evolution in how the brand engages its community, aligning loyalty with shared values rather than short-term incentives, and positioning behavioural engagement as a cornerstone of modern activewear retail.
