Sheep Inc., the regenerative fashion brand known for pushing the boundaries of sustainability, has announced the launch of FIBREGEN™ — a revolutionary 100% regenerative material developed over two years of research and development. This innovation arrives in tandem with the debut of a new unisex collection of hoodies and sweatshirts, marking the company’s first product launch following the completion of its Series A funding round last month.
FIBREGEN™ was developed in close collaboration with Inovafil, a leading textile specialist based in Portugal. The material is a three-layer blend combining regenerative cotton from Good Earth Cotton® with ultrafine Merino wool. The result is a fabric that not only redefines comfort but also significantly reduces environmental impact. Designed to be fully biodegradable and carbon-negative, FIBREGEN™ offers a new model for textile innovation — one that enhances ecosystems rather than depleting them.
At the heart of FIBREGEN™ is regenerative cotton sourced from Good Earth Cotton®, a global leader in climate-positive agriculture. Their pioneering practices restore soil health and promote biodiversity while actively drawing carbon from the atmosphere. This cotton is paired with superfine Merino wool sourced from farms committed to ecosystem restoration. FibreTrace® technology is embedded throughout the production process, ensuring full traceability from farm to final garment.
The FIBREGEN™ launch collection comprises hoodies priced at £180 and sweatshirts at £150, offered in five nature-inspired shades: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), and Lavender Haze (Lilac). These garments are designed to balance everyday performance with mindful comfort, aligning with Sheep Inc.'s philosophy of presence over pressure.
With this launch, Sheep Inc. continues to redefine the standards of fashion by focusing not only on reducing harm but actively restoring the natural systems on which the industry depends. FIBREGEN™ represents the next chapter in this mission — a material innovation that is as transformative as it is tactile.