Sellpy, the Nordic region’s largest online platform for second-hand goods, has launched its first-ever physical pop-up store at the iconic Nordiska Kompaniet (NK) in Stockholm. Running from April 23 to 29, the store invites customers to explore a curated selection of high-end second-hand fashion in a stylish, immersive setting.
This exclusive initiative showcases an array of spring-ready pieces and timeless classics from designer labels including Prada, Miu Miu, Acne Studios, Ganni, Dior and Gucci. The offering is tailored to fashion-forward shoppers seeking quality and sustainability in equal measure.
In collaboration with the ELLE editorial team and stylist Hanna MW, the pop-up also features specially curated edits, highlighting standout selections from Sellpy’s extensive catalogue.
“Taking the step into the physical space with Sellpy and letting customers experience our premium range in person is an important milestone for us,” said Alma Riihelä, Nordic Head at Sellpy. “NK is an iconic retail location and the perfect environment to inspire more people to choose second hand – without having to compromise on the feeling of exclusivity.”
Henrik Lilja, Department Store Manager at NK, added, “With NK Stage, we offer NK's customers a curated selection of temporary brands and concepts on visit. We are very happy to welcome Sellpy as part of this initiative, where our customers will be greeted by a well-selected range of premium brands with a high fashion level.”
This move marks a significant step in Sellpy’s mission to make sustainable fashion more accessible, bringing its digital-first ethos into a tangible, in-store experience.
