This collaboration will allow Positive Luxury’s clients – including its Butterfly Mark accredited brands – to fast-track the process of measuring their carbon footprint, freeing up valuable time to focus on reducing emissions. Zevero’s platform integrates expert guidance, carbon footprint measurement, climate data and net zero strategy reporting into one streamlined system.
Amy Nelson-Bennett, Chief Executive Officer of Positive Luxury, said: “We are delighted to partner with Zevero to offer our existing and future changemakers carbon services that will accelerate their progress to actual reductions. Luxury businesses should be leading the way in sustainability, particularly in high impact areas such as carbon emissions, and Zevero’s intuitive AI-powered platform will support them to use their time efficiently for measurement, reduction and reporting. We believe that collaboration and adoption of technology such as AI are critical to expediting real action in the industry, and it’s important for us to work with partners who share this opinion. We look forward to working with the Zevero team to help transform luxury for the good of all.”
George Wade, Co-founder and Chief Commercial Officer of Zevero, added: “At Zevero, our mission has always been to make carbon management simple, accurate, and actionable. Partnering with Positive Luxury allows us to bring that approach to some of the most innovative brands in luxury, organisations that have the influence to set new standards for sustainability across the industry. Together, we’ll empower businesses not only to measure their impact with precision, but to turn those insights into real progress toward net zero.”
The partnership reflects a shared ambition to use technology and collaboration to advance measurable, meaningful change in luxury – ensuring the industry not only meets sustainability expectations but sets new benchmarks for others to follow.
