In a ground-breaking collaboration, circular fashion platform HURR has teamed up with Deliveroo to launch a 20-minute delivery service for luxury party dresses in Central London. This innovative partnership arrives just in time for the festive season, offering Deliveroo users a quick and stylish solution for last-minute holiday soirées.
Users can explore HURR’s curated selection of over 50 premium dresses from sought-after brands like 16 Arlington, Santa Brands, Self-Portrait, Nadine Merabi, and Rixo, all through the Deliveroo app. Rentals arrive complete with a returns label and clear instructions, ensuring a hassle-free experience for customers.
HURR founder Victoria Prew expressed her excitement about the partnership, stating, “We’re thrilled to be launching on-demand fashion rental in partnership with Deliveroo this festive season. You can select and rent your dresses from HURR to your door faster than ever before, in as little as 20 minutes. Customer experience is at the heart of HURR, and this unique partnership will deliver your last-minute or planned party wear looks to your door faster than fast fashion itself.”
The new service enhances HURR’s existing 24-hour overnight delivery option, providing an even faster way to access luxury fashion. Deliveroo’s Chief Operating Officer, Eric French, highlighted the significance of the collaboration: “At Deliveroo, we’re always looking to break new ground, and our exciting partnership with HURR is no different. It is an industry first for the rental fashion market and will make high-end fashion even more accessible, bringing a new level of luxury and convenience to our customers.”
The move underscores Deliveroo’s recent expansion into non-food categories, broadening its offerings to include everything from homeware and toys to beauty and gifts. By partnering with retailers like B&Q, Wilko, and The Perfume Shop, Deliveroo is establishing itself as a one-stop app for modern consumer needs.
For Central London residents, this collaboration represents a seamless way to combine sustainability with convenience. Fashion lovers can embrace HURR’s circular ethos by renting rather than buying, while also enjoying the unparalleled speed of Deliveroo’s logistics network.
This partnership also highlights a shift in consumer priorities, with more people seeking eco-friendly and efficient ways to access luxury items. “We’re proud to offer our customers a sustainable solution for looking fabulous during the festive period,” said Prew. “HURR and Deliveroo are making it easier than ever to choose rental over fast fashion.”
Deliveroo’s foray into the fashion space could herald further innovations, as French hinted: “This marks our first step into the fashion space, and we’re excited to welcome more partners to Deliveroo Shopping as we continue expanding the variety for our customers.”
With the busy holiday season in full swing, HURR and Deliveroo’s groundbreaking initiative is set to redefine the concept of last-minute style. Central London fashionistas can now rent, wear, and return luxury looks without leaving their doorstep—a perfect marriage of sustainability, style, and speed.
