Elliot Organics is bringing a fresh approach to lingerie with its latest collection—extra supportive, wire-free bras designed specifically for individuals with larger busts. Made from double-layered organic slub cotton and ribbed cotton, the new styles offer the perfect combination of structure, comfort, and sustainability. Launching in April 2025, the collection stays true to the brand’s ethos of ethical fashion and body inclusivity.
"I wanted to create underwear that was not only comfortable and kind to the skin, but also inclusive," said Alex Elliot, Founder of Elliot Organics. "It took a while to get the balance right, but I'm incredibly happy with the final result. This bra offers support without the use of underwires, something I was unsure we could achieve at first."
Elliot's new bra collection incorporates two distinct fabrics to provide the perfect balance of structure and movement. The slub cotton, known for its durability, is used where support and shape retention are key, while the ribbed cotton offers stretch and flexibility. Both fabrics are made from certified organic cotton, reflecting Elliot Organics' ongoing commitment to using sustainable materials throughout its entire range.
"One of my goals launching elliot. was to create underwear that is not only comfortable, kind to your skin and the planet, but inclusive."
- Alex Elliot, founder
"Sustainability and comfort are always at the forefront of my mind when designing," explained Elliot. "The organic fabrics we use provide durability, softness, and breathability. But it doesn’t stop there. I also source all our elastic from a small supplier in Spain, ensuring high quality and minimal waste during production."
The launch of this new bra line is particularly significant for Elliot Organics as it represents a response to customer demand for better support and more flattering designs for larger busts. Elliot shared how customer feedback, particularly from curvier women, highlighted the need for bras that not only fit well but also provide lasting comfort and support.
"I've learned so much over the years. At first, I didn't understand why bras in larger sizes weren't selling, but after working with curvy women, I could see that the fit and support just weren’t there," Elliot said. "It was a challenge, but one I’m really proud to have overcome."
Elliot Organics remains committed to ensuring its garments are produced with minimal environmental impact. All production takes place in Spain, where fabric, elastic, and garment assembly are kept within a small region, cutting down on transportation emissions and waste.
"I want our customers to know that this collection is made with care — not just for the planet, but for their bodies too," Elliot added. "It’s about creating pieces that perform beautifully, feel great, and align with the values we all share."
The new line will be available for purchase in April 2025 on the official Elliot Organics website and through select retailers. With a focus on inclusivity, sustainability, and comfort, Elliot Organics is proud to offer a new intimate wear option that meets the needs of women with larger busts while staying true to its ethical roots.
