Fashion luminary Emma Webster, based in the vibrant heart of London, isn't just crafting garments; she's sculpting a narrative of empowerment and inclusivity. A proud alumna of London College of Fashion and recognized on the UK F:Entrepreneur #IALSO100 list, Webster's brand, Haus Dahlia, stands at the intersection of history, creativity, and social responsibility.
"My journey with Haus Dahlia began as a response to the industry's shortcomings," Webster reveals. "After leaving university in 2022, I struggled to find opportunities that aligned with my values of sustainability and inclusivity. Frustrated by the lack of options, I decided to create my own space—a space where ethical practices and size inclusivity thrive."
Webster's passion for fashion is deeply rooted in history, where she finds endless inspiration for her contemporary designs. "I draw inspiration from various eras, blending elements like 1950s necklines with Renaissance corset tabs and Rococo colors," she explains. "It's like curating a digital wardrobe, each piece a testament to fashion's timeless allure."
Emma Webster, founder of Haus Dahlia
Her affinity for historical fashion isn't merely aesthetic; it's deeply personal. "Historical fashion has always fascinated me. It's not just about trends; it's about storytelling," Webster muses. "Stepping into that world feels magical—it's a space where I find inspiration and solace."
Webster's designs aren't just garments—they're narratives of empowerment, reflecting her own journey as a queer neurodivergent woman. "My collections reflect my journey," she shares. "They're narratives of nurturing, self-discovery, and embracing one's identity."
In a fashion landscape marred by exclusivity, Haus Dahlia stands as a beacon of inclusivity. Webster's firsthand experience as a plus-size woman fuels her dedication to representation. "Fashion should be a space for everyone," she emphasizes. "That's why we offer made-to-measure options, ensuring all bodies."
Stepping into that world feels magical—it's a space where I find inspiration and solace.
Creating a garment at Haus Dahlia isn't just about aesthetics—it's a purposeful journey. From concept to creation, every step is intentional. "We prioritize functionality and versatility," Webster explains. "Each piece is designed to endure, to be cherished beyond fleeting trends."
Despite her success, Webster hasn't been immune to the challenges of being a plus-size designer in a standard-sized industry. "It's disheartening to feel like an afterthought," she admits. "Fatphobia is pervasive, but it fuels my resolve to challenge norms and amplify marginalized voices."
Haus Dahlia isn't just a fashion brand; it's a platform for advocacy. Webster leverages her platform to champion garment worker rights and combat fast fashion's exploitative practices. "Education is key," she stresses. "We must expose the dark underbelly of the industry and uplift voices fighting for change."
Looking ahead, Webster envisions a future of growth and inclusivity for Haus Dahlia. "Fashion rental is the next frontier," she muses. "It's sustainable, accessible, and sorely lacking in plus-size options. I want to fill that void, offering inclusive solutions for every occasion."
Balancing artistic freedom with ethical responsibility is Webster's forte. For her, sustainability isn't a constraint; it's a catalyst for creativity. "Limitations breed innovation," she asserts. "I find liberation in sustainability—it challenges me to reimagine fashion's possibilities."
As Haus Dahlia continues to carve its legacy, Webster hopes to inspire a paradigm shift in the fashion industry. "Fashion should be a force for good," she declares. "It's not just about aesthetics—it's about ethics, inclusivity, and empowerment. That's the legacy I strive to leave behind."
In a world of fleeting trends and superficiality, Haus Dahlia stands as a testament to the transformative power of fashion—a force that celebrates individuality, empowers marginalized voices, and embraces sustainability with open arms.
Through Webster's vision and tenacity, Haus Dahlia is not just a brand; it's a movement—a movement towards a more inclusive, sustainable, and empowering fashion future. Webster's journey is a testament to the transformative power of resilience, creativity, and compassion. As she continues to inspire change within the fashion industry, her legacy will endure, shaping a future where fashion is not just a means of expression, but a force for positive societal impact.
