When Emil Köpcke, CEO and Co-Founder of Circulaire, reflects on why the company built its new valuation app, the answer is simple: the second-hand market needed clarity. “At Circulaire, we’ve always believed that second-hand items deserve more love than they get,” says Köpcke. “The problem? Figuring out what something is actually worth can be frustrating, time-consuming, and often a bit of a guessing game.”
That frustration inspired the development of Circulaire Valuations, is a app designed to remove the uncertainty around pre-owned goods. “We wanted to make it as easy as possible for anyone, whether you’re a reseller, collector, or just curious about what’s hiding in your attic, to get a clear idea of value without having to dig through endless forums or haggle with ‘experts,’” Köpcke explains.
The concept is intuitive. Users can simply take a photo and, within seconds, receive an estimated market value, suggested retail price, and even a confidence score. For those handling large volumes of inventory, the platform allows multiple uploads or entire spreadsheets to be processed in one go.
But for Köpcke, Circulaire is about much more than technology. “For us, this isn’t just about numbers. It’s about making the second-hand market more transparent and accessible,” he says. “People should feel confident when buying or selling pre-owned goods, whether that’s a vintage jacket, a piece of furniture, or some collectible hiding in the garage.”
The launch also underscores Circulaire’s broader vision: blending sustainability with innovation. Headquartered in Stockholm, the team has deep roots in both technology and circular economy principles. “Building this app felt like a natural step: a way to combine AI and data with real-world impact. Instead of items collecting dust or being undervalued(or overvalued), we want to give people the tools to make better decisions, quickly, simply, and with confidence,” says Köpcke.
The new updates is now positioned as the number one real-time valuation platform for the second-hand market, offering AI-powered precision that caters to both individuals and businesses. The interface allows users to access instant valuations for watches, handbags, sneakers, clothing, and accessories or anything else, while flexible APIs make it possible for retailers to integrate directly into their existing systems.
As the second-hand market continues its rapid growth, this feature offers a path towards greater trust and efficiency. With its combination of accessibility, accuracy, and scalability, Circulaire is making the world of resale smarter—one valuation at a time.
