Beyond Retro are reimagining the classic tourist tote as something stylish, sustainable, and genuinely unique with the launch of the Pennate Bag. Created entirely from pre-loved denim and laser-etched in-house as a lower-impact alternative to printing, the bag embodies the brand’s circular fashion ethos — turning discarded fabrics into one-of-a-kind, collectible shoppers.
Each Beyond Retro location will stock an exclusive Pennate Bag design that celebrates its home city, replacing the throwaway nature of mass-produced souvenirs with thoughtful, sustainable alternatives. The collection will span London, Brighton, Bristol, and Cambridge in the UK, alongside Helsinki, Göteborg and Stockholm in the Nordics, as well as the retailer’s other store communities.
Crafted in limited runs, no two bags are the same, making each Pennate Bag both a practical essential and a unique statement piece. The design underscores Beyond Retro’s commitment to reducing textile waste while offering customers a creative way to show pride in their favourite city.
“The Pennate Bag is our playful, sustainable twist on tourist merch,” said Kate Peters, Global Retail Manager and Managing Director at Beyond Retro. “It’s a bag you’ll want to carry every day, that’s also good for the planet.”
The collection is available from this month, sold exclusively in Beyond Retro stores.
Founded in 2002, Beyond Retro has grown into one of the UK and Nordics’ leading vintage retailers, known for its commitment to circular fashion and sustainable innovation. With every piece made from second-hand textiles, the brand continues to prove that style and sustainability can go hand in hand.
