Beyond Retro, the UK's leading vintage fashion retailer, has launched a bold new initiative aimed at making sustainable style even more enticing. Introducing the “Always On” Weekly Colour Tag Deal System, customers can now enjoy 50% to 75% off specially marked vintage pieces each week—without compromising on quality or values.
The concept is refreshingly simple: each week, a new colour sticker appears in-store to indicate the discounted items. Shoppers need only look for the colour of the week to uncover unique vintage finds at unmissable prices.
More than just a smart sales move, this pricing strategy underscores Beyond Retro’s continued commitment to conscious consumption. By giving existing garments new life and making circular fashion more inclusive, the retailer is doubling down on its mission to keep quality clothing in circulation and out of landfill.
“This system rethinks our approach to pricing not just as a tactic, but as a front-line differentiator,” said Kate Peters, Head of Retail at Beyond Retro. “We’re living in a time where small pricing missteps can cost customer loyalty, and smart, data-driven decisions can unlock significant growth.”
The Weekly Colour Tag Deal System also marks a strategic evolution for Beyond Retro—transforming pricing from a reactive task into a proactive tool that supports both environmental responsibility and customer satisfaction.
Whether you're a seasoned thrifter or exploring second-hand style for the first time, Beyond Retro's new system offers a fun, affordable way to refresh your wardrobe with purpose. Keep an eye out for the Colour Tag of the Week—your next wardrobe gem could be just a hanger away.
