Anastasia Mirraslavskaya, the founder of Ana Mirr, has journeyed from the graceful world of ballet to the dynamic world of fashion entrepreneurship. Her path, though unconventional, has been marked by a relentless pursuit of creative expression and empowerment.
"My path has been unconventional, starting with a career as a professional ballerina in Ukraine, where I spent seven years immersed in the world of dance," Mirraslavskaya begins. "Alongside my ballet career, I attended various courses and trained in styling, photography, and marketing, driven by a curiosity for different creative avenues."
After retiring from ballet, Mirraslavskaya found herself drawn to the world of fashion as a magazine editor. It was during this time that the seed for Ana Mirr was planted. "Drawing on my accumulated skills, knowledge, and a deep desire for creative expression, I envisioned creating a fashion brand that embodied my unique views and experiences," she explains. "This initial spark was ignited when I created my first small collection, which resonated with Ukrainian women and started Ana Mirr's journey."
Ana Mirr sets itself apart from other fashion brands by its unwavering commitment to empowering active and versatile women. "Rather than chasing fleeting trends, we favour timeless pieces that transition effortlessly from day to night, perfectly complementing the dynamic lifestyles of modern women," Mirraslavskaya affirms. "What truly sets Ana Mirr apart is our unwavering commitment to quality. Our collections are crafted with meticulous attention to detail, providing luxurious quality at pleasant prices."
As a Ukrainian brand with roots in Kyiv, Ana Mirr incorporates its cultural heritage into its designs and brand identity. "We draw inspiration from the vibrant energy of Ukrainian culture and its people," Anastasia explains. "Our models embody the essence of modern Ukrainian women - confident, bold, and independent."
The brand's commitment to quality extends to its production processes, with a focus on hand-stitching and sourcing fabrics locally from Ukraine. "Ensuring the highest quality garments is paramount to our brand ethos," Mirraslavskaya explains. "We maintain strict quality control protocols at every stage of production, from the selection of fabrics to the final stitching of each garment. Each design is a masterpiece, every stitch is carefully controlled to ensure perfection."
Describing the typical Ana Mirr customer, Mirraslavskaya paints a picture of a sophisticated, confident modern woman who values quality, versatility, and individuality in her clothing choices. "She leads an active lifestyle, appreciates clothes that reflect her taste and uniqueness, and values sustainable and ethical production," she says. "Our goal is to empower women to feel confident and beautiful both inside and out."
In an industry where sustainability is increasingly important, Ana Mirr is committed to minimising environmental impact. "We prioritise ethical production practices, ensuring fair working conditions and responsible sourcing wherever possible," Mirraslavskaya explains. "We aim to reduce waste by producing limited quantities and recycling remaining materials to minimise our environmental impact."
As Ana Mirr prepares for its relaunch in London, Mirraslavskaya shares her vision for introducing the brand to a new audience while maintaining its essence and identity. "We will utilise targeted digital marketing campaigns, partner with local influencers, and host offline events to engage with our audience on a personal level," she reveals. "Our aim is to create an immersive environment where visitors can interact with our designs up close and understand what lies at the heart of the brand."
Reflecting on the challenges posed by the pause in production due to the war, Mirraslavskaya acknowledges the disruption to the supply chain but remains optimistic about the brand's future. "Having emerged from this challenging period, Ana Mirr is ready to re-engage with renewed vigour and resilience," she asserts.
Looking ahead to the spring collection, Mirraslavskaya describes it as epitomising sophistication and versatility, with a palette of soft pastel shades inspired by the delicate charm of spring. "Each carefully considered piece transitions effortlessly from day to evening looks, offering casual style for any occasion," she says.
Ana Mirr's online community, Mirrage, plays a vital role in connecting with customers and fostering brand loyalty. "Mirrage serves as a dynamic platform to share style inspiration, collect feedback, and build a sense of ownership among fashion lovers," Mirraslavskaya explains. "Through exclusive content, virtual events, and interactive experiences, Mirrage encourages active participation and contributes to the continued success of the Ana Mirr brand."
In balancing ambition, self-determination, seduction, and authenticity in her designs, Mirraslavskaya emphasises the importance of creating pieces that resonate with the modern woman. "We strive to find a delicate balance between these elements, recognising that they are integral to the personality of the modern woman," she says. "By carefully balancing these elements, we believe that each Ana Mirr design embodies the essence of the modern woman, empowering her to realise her ambitions, express self-determination, exude seduction, and embody authenticity with grace and confidence."
Mirraslavskaya sees Ana Mirr playing a significant role in empowering women through fashion by offering designs that emphasise individuality, confidence, and authenticity. "Through our collections, we aim to inspire women to create their own unique style and express themselves freely," she says. "Beyond design, we also strive to empower women through our brand, community involvement, and events."
Looking to the future, Mirraslavskaya's aspirations for Ana Mirr are centred around growth and impact. "We aim to expand the brand globally, entering new markets and setting new standards for responsible fashion," she reveals. "Ultimately, our goal is to empower women around the world to showcase their individuality, express themselves boldly through fashion, and feel confident and empowered in every aspect of their lives."
